Building your brand as a creative professional.

A modern graphic designer will find themselves in positions of web design, advertising layout, marketing teams, packaging creation, print design and a variety of other constructs that entail working for a client or reflecting the needs of a respective organization. Being successful in the world of graphic design you need to brand yourself as a designer.

A brand identity isn’t made up of a logo and type alone. When you’re using different images you need to ensure that there remains an element of consistency among them. There is a difference (and relationship) between a brand, an identity, and a logo. So, what is your brand story? Ask yourself, what is it that you do that others in your industry do not? Identify your difference and embrace it.

If you’re like most of us, you are probably so busy with helping clients build their brands to the point of neglecting your own. You may be well-versed on how to drive engagement on social media or how to capture attention through appealing visuals. If the above resonates with you, fear not, you’re in good company! #EkasiGraphixDesignersConference will provide you with business insights and advice’s from experts on how to start investing in your personal brand.

Branding is just as important for designers as it is for any other types of business. If you build it, clients will come! Join us 20 April 2019 from 09H00am-14H00pm at the Jozihub-Milpark for the Ekasi Graphic Designers Conference as our guest speaker Mr. Sanele Zulu will offer a talk about “Building your brand as a creative professional”