This session, we’re talking about influence – how to attain it, how to wield it and how to grow your business through using influencer marketing. In the age of social media, influence is no longer the domain of media powerhouses or politicians. Businesses themselves can shape audiences directly, and we’re going to investigate how with four of South Africa’s most authoritative practitioners.

Discovery Business Insurance and Heavy Chef have teamed up to create the ‘Inspire’ sessions. a new series of events that connects the Heavy Chef audience with the greatest technologists, leaders and creatives in the business world. In September, we’re featuring four instructors of influence. Craig Rodney, Mo Flava, Pearl Shongwe and Gill Strawberry are four mavens of media magic that will shape the way you think about influence and conveying your message to the masses. Craig Rodney is confidently one of South Africa’s best-known authorities on social media, influence and reputation management. Craig is joined on the Heavy Chef stage by Mo Flava, host of Metro Fm’s wildly popular Morning Drive Show, as well as Mo’s trusted sidekick Pearl Shongwe (an up-and-coming influencer herself). Gill Strawberry, otherwise known as Gill Attwood, will accompany these two icons to provide a run-down of ‘least you need to know’ tactics that you can deploy in your own influencer strategy.