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How To Lockdown Your First Client?

Number one priority for any business is to get customers and retain a loyal customer base. As a new business with no existing customer base, you are probably concerned with landing your first clients? Here are 5 key ways you can achieve this: Share samples with social influencers + leverage the power of 'word-of-mouth'...

Why Start-ups Succeed?

Bill Gross, founder of Idealab (an incubator of new inventions, ideas, and businesses). His experience with both successful and unsuccessful entrepreneurship ventures, inspired him to understand why start-ups fail? Through his research, he uncovered and ranked the 5 common factors that explained start-up failure. Source: Ted Watch Video ')}

Sweating The Fine Print

People often underestimate the need to have a legal professional review and help them understand the full extent of their obligations. In order to make the process more efficient for you, Legal Legends have compiled a few key considerations to think on before you engage with a legal professional. Source: Legal Legends Read More ...

Protecting Your IP

Over and above the product and inventions, the brand, slogans, logos, content and code base contibute significantly to the value of the business. These rights are referred to as the Intellectual Property (IP) of the business. Failure to prepare appropriate agreements concerning IP, can be a costly mistake for the business in the long run....